Ever purchased new year clothing, only to realize that the cutting looks horrendous on you? Did you still decide to wear it out during the New Year because you've already paid for it? If you did, you had just been subject to the SUNK COST FALLACY. The term SUNK COST refers to the investment that you have already put in some time ago that cannot be recovered, and THEORETICALLY, it should not affect future decision-making processes. Why? Take a look at the example below. From a